The idea of crafting captivating imagery to stimulate curiosity in a brand is a driving force behind businesses seeking custom label solutions. An attractive product label can help solidify trust in the brand, while expressing it in both a cerebral and emotional way. If you are trying to make a professional and competitive presentation, it’s essential to work with a high-quality printer.
What Makes an Attractive Label?
Product label design is usually shaped by industry traditions and trends. Sometimes all it takes is a completely new and innovative design to disrupt a market. The key is to research market demand and how your competitors present labeling. Then figure out how to communicate the product’s virtues in a creative way that hasn’t been done before.
At the heart of creative label design are geometric shapes and color schemes that go with appropriate font and simple imagery. A product label is like a more descriptive business card for the brand. For medical, automotive labels, and other serious industries, labels often look more authoritative with a standard font and without elaborate imagery. More entertainment-leaning companies often focus on brighter colors and more artistic fonts.
Estimating the value of custom label solutions
One question a business decision-maker might ask before investing in custom label solutions is: will it deliver a return on investment? The answer is yes, it’s happened for countless companies. You need software to track the responses to test versions for your label designs.
From there you can choose the design with the most impact.
If a label resonates with its target customers, you need to stick with it other than making refinements. A unique label can be the difference in perception between elegance and dullness.
How customization makes a difference
When you customize your label, people will think of the brand more as unique rather than generic. A plain white label with just black text presents many perception challenges. Many consumers will think the product is low quality if they perceive the label to look cheap.
Using eye-catching imagery on packaging and labeling is partly what makes consumers curious about a product. For most professional results, your graphic designer needs to have access to state-of-the-art equipment such as flexographic printers.
Contact and find out more about how we can provide your business with high-quality custom labels. We’ve been serving various industries with labeling solutions for over 30 years.